This roundtable, co-sponsored by Sales and Marketing Management magazine and Bregman Partners, is an opportunity to network with colleagues, share experiences, and explore what other industries are doing to meet a common challenge.
September 28, 2001
For more information, contact
Howie Jacobson at 609.883.2661 or hjacobson@bregmanpartners.com
What are companies doing to help their salespeople do the (new) right thing?
Many companies are rethinking old sales paradigms. Moving from "nailing the sale" towards building relationships with customers.
Charles Schwab won't hire brokers who've worked for other investment firms. Saturn will never hire anyone who's sold cars for another company. Both have decided that it's much easier to train novices than retrain salespeople in new habits.
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How do you rise to this challenge?
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How must your salespeople change to support your strategy?
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What have you done to help them succeed?
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What's worked? What hasn't?
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What are you considering?
Come share best practices and war stories with senior colleagues from various industries. Their standard practice might be the innovation you've been searching for (and vice versa!)
For more information on these and other topics, call Bregman Partners, Inc., at (212) 961-9280, or email us.
