Coaching Generation X
Peter Bregman and Howie Jacobson
will be speaking at the Coaching 2000 Conference in Atlanta on June 15,
2000, on how to coach Generation X employees.
Members of Generation X (those born between
1964 and 1977, more or less) are moving into managerial positions of increasing
responsibility, but as a group they lack the skills and experience necessary
for success. Coaching can help, but only if coaches understand the Gen X
worldview and can speak to it.

In general, Gen Xers:
- lack company loyalty.
- see themselves as active managers of
their own careers.
- demand meaningful development as part
of any job.
- seek skill development, not personal
growth.
- focus on results, not process.
- want to be told what to do, not how
to do it.
- get bored in classrooms.
- are comfortable with technology.
- value technical expertise over people
skills.
- feel disdain for authority, buzzwords,
clich?s.
- need positive attention from their
elders.
- display weak social skills.
Coaching currently reflects the sensibilities
and worldview of the Baby Boom generation. Unless coaches can identify and
separate their practice from these particularities, coaching is doomed to
become another management fad. Three fundamentals of personal coaching must
change to serve Gen X clients and their organizations: coaching style, competencies
required of coaches, and focus of the coaching conversations.
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For more information on these and
other topics, call Bregman Partners, Inc., at (917)-747-4975, or email
us.
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